When i was asked on many occasions to talk about how beauhali started, i didn’t know from where to start, it was a very long journey alongside many beautiful people, most of them were strangers, but if i was to take steps back to the very beginning, it all started with a bird.
It was a rainy day, and i was walking home, a canal passes by the road home, and there it was, a little bird that obviously escaped a cage, in the middle of the road trying to figure out how its wings works, fluttering its wings to fly one meter or less and fall down, one of those tryouts went wrong and the bird fell down the canal, and that’s a guaranteed death, or that’s what i thought, till i saw our little hero flapping its wings leaving the canal behind and aiming for the sky.
During that time I was fed up with big industries taking business opportunities from craftsmen and how handmade products were branded. The decision was to start a brand working with craftsmen to produce high quality leather goods. I knew the decision was right, but I was clueless about everything else.
I understood engineering and product design, but i didn’t know much about maroquinerie or leather tanning, so i was holding the project on pause, till i saw that little bird, he was as clueless about flying as i was about what i wanted to start, but he figured out how to do it along the way, and so will i.
Well the rest is history, the bird became our official logo, identity and motto “carry your dreams”.
The Rebranding
The new logo is inspired from the amazigh tattoo representing a bird, with a little twist to show the mountains we are willing to fly with you guys.
And this is a reminder that beauhali wouldn’t have been here if it wasn’t for all those people that we met along the way, and that helped us reach our goals, we were never self made, community made us, and it is still making us stronger.
So let’s fly them mountains.
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