Why 27?

We believe that any product we use in a daily basis should have a purpose and work as a reminder of something bigger than us, capitalism did it best to dismantle that, and that’s why we are here. To get you to Carry Your Dreams.

This collection was designed with one purpose, to get us to carry a daily reminder of a free Palestine, from the river to the sea.

As this lovely poster – from The Palestine Poster Project Archives – will state, Palestine is 27027 square kilometers, always was, will always remain.

And this is not marketing – we don’t know how to do marketing anyway – the price of every product on the 27 collection will be cheaper than the normal sales. 

Long live Palestine.